As you are all probably aware, I am an avid fan of Bob Bly.
In a recent email newsletter, Bly was discussing the necessity of understanding the fundamentals of copywriting if you want to pursue content marketing.
“One of those many formulas that copywriters master through long
years of study and practice is the 5-step Motivating Sequence.
Content writers: have you heard of it? Can you name all 5 steps
in the correct order? If not, I guarantee your writing does not
sell nearly as well as it could.”
After studying and memorizing portions of his book, The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy that Sells, I was able to name off the 5 steps in order – from memory.
I shot him an email naming the 5 steps in order (he likes feedback).
If you are curious about the 5 step motivating sequence it is in chapter four of the previously named book.
I just used the sequence to revamp one of my listings on Etsy. Check it out here! I look forward to seeing if it will get any results. I may have to make a few more changes.